White paper: Personalized medicine — Succeeding beyond the blockbuster

The traditional model for the pharmaceutical industry has focused on the development of blockbuster, broad-spectrum medicines that treat millions of patients globally. However, these medicines often do not work for large groups of patients and many diseases still lack effective treatments. This white paper outlines some of the research and production challenges and their attendant solutions.

This white paper is sponsored by Watson-Marlow Fluid Technologies Solutions.