Is Your Marketing Reaching the Right Sales Target?

Ever wonder at the number of innovative analytical technology companies that ultimately go out of business? Many instrumentation vendors target all their marketing material to the lab experts that use their instruments every day.

The users and buyers of your equipment are changing, as pharma evolves.  Soon, process engineers will be well-versed in chemometrics basics and working with chemists on QA and QC.

It’s already happening.

Putman Media’s programs keep you ahead of the curve.  Here’s some info on what we’re doing for Pittcon and in the PAT and Quality by Design areas.

http://www.pharmamanufacturing.com/Media/MediaManager/PM08_PITTCON.pdf