Anyone remember that iconic Army recruiting ad from the ’80s with the slogan, “we do more before 9 a.m. than most people do all day?” I think of this and the catchy associated “be all you can be” jingle often as I stumble down to my office in the morning, turn on my computer, and proceed to waste the majority of my morning on 150 different disjointed tasks. Productive army recruits: 1, Karen: 0.
As I was reveling in the irony of stalling my productivity the other day by reading articles online about increasing productivity, I came across a Q&A with James B. Duke, Professor of Psychology and Behavioral Economics at Duke University. He says that people are most alert in the first two hours of the day, and thus have the propensity to be the most productive during these hours. Key word here is propensity.
Turns out, most of us squander these golden productivity hours because our morning routines are so scattered. So what can be done to increase morning efficiency? Well, here at Pharmaceutical Manufacturing, we want to make the lives of busy pharma professionals easier.
With that goal in mind, we are proud to announce the launch of our newest eNewsletter, Daily Dose. It comes out first thing in the morning, Monday through Friday, and features a concise rundown of news and articles to get your day started on the right track
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We realize you have a lot of material landing in your email inbox, and we don’t want to overwhelm you, so the new daily news will take the place of our regular monthly eNewsletters. Our aim continues to be to help readers by providing authoritative, practical and impartial technical information as well as details on best practices, key trends and developments; and our new, mobile-optimized daily newsletter format helps us do this as expeditiously as possible.
We will also use the Daily Dose platform to alert you to great material we produce at Pharmaceutical Manufacturing. These offerings range from our valuable educational webinars to our newest ebooks and digital issues. You can sign up for the Daily Dose here.
On a personal note, I’m excited to be part of our brand’s very first daily launch (and your morning routines) because of the true value I think this newsletter will provide. Our editorial staff will be at our desks well before 9 a.m. each morning making sure you are seeing the freshest, most-current content that will hopefully help kick-off productive mornings for you. As you work to manufacture life-saving medications for a global population, we are proud to do our part to help you be all you can be!
